As a veteran designer, Ray understands that achieving innovative solutions is a process; it's not about just "doing" the project. His objective is to assist brands and businesses to clarify their purpose, understand their demographics, and define their goals. His ability to align creative and strategic thinking with business targets gives the client the competitive advantage to excel in growth. He communicates with clientele to pinpoint where support is necessary, then follows through with targeted market research before meticulous execution. Not only does he study the brand’s competitive landscape but also positions himself to stay relevant by following up to date trends, therefore having a clear vision of product merchandising. Nothing is ever overlooked, no detail is too small to be carefully implemented, and the big picture is never too big to be improved.